The Cromwell closed its doors as The Cromwell and reopened as The Vanderpump Hotel on June 11, 2026. Same building. Same corner of Las Vegas Boulevard and Flamingo Road, directly across from Caesars Palace, at the geographic heart of the Strip’s mid-section. Same 188-room footprint and 40,000-square-foot casino floor.
Different everything else.
Lisa Vanderpump, the British-born restaurateur and television personality whose partnership with Caesars Entertainment began in 2019 with the opening of Vanderpump Cocktail Garden at Caesars Palace, is now a hotelier. The Vanderpump Hotel is the culmination of a partnership that has grown to six venues across the Caesars portfolio. The Cromwell, a boutique property that had occupied a peculiar mid-Strip position without a particularly clear identity, has been replaced by a property with a very clear identity: this is Lisa Vanderpump’s hotel, and she has been involved in what it looks like, what it serves, and what it feels like to be a guest there.
The result is a property worth examining in detail, because it represents something specific in the Las Vegas hospitality market: a full-hotel rebrand built around a personal brand rather than a chef, a musician, or a celebrity in the traditional sense.
The Design Thesis
Vanderpump and designer Nick Alain describe the aesthetic as “industrial romantic.” The combination sounds like it could resolve in either direction, and in most Las Vegas hotels it would resolve toward the industrial side, because Las Vegas hotel design has historically trended toward either maximalist spectacle or generic luxury. The Vanderpump Hotel resolves toward the romantic.
The 188 rooms and 21 suites carry a moss-green and dusty lilac palette with velvet headboards, mirrored furnishings, layered textures, and mixed metal finishes. Custom lighting throughout, from Vanderpump Alain. The effect is a hotel room that references Vanderpump’s domestic aesthetic, visible across her television appearances and restaurants, translated into a hospitality context: saturated color, deliberate softness, a slightly maximalist approach to surface texture that stops short of overwhelming.
The pet amenity program, which includes treats, bowls, a blanket, a leash, and a do-not-disturb sign on request, is a detail that communicates something about the intended guest experience. Hotels that invest in pet programs are signaling that they want repeat guests who experience the hotel as a place to stay rather than a place to pass through.
The Venues
The food and beverage program reflects Vanderpump’s restaurant background and the partnership’s established track record.
GIADA occupies the second floor. Giada De Laurentiis’s first restaurant, which has been a consistent performer in its original Cromwell-era location, survived the rebrand intact. The kitchen serves Italian food with Roman roots and Californian influences across nearly 300 seats in the dining room, lounge, and al fresco space, plus three private dining rooms. Brunch runs 8 a.m. to 2:30 p.m. daily. Dinner service begins at 4:30 p.m. The continuity of GIADA through the rebrand is the most pragmatic decision in the entire hotel transition: an established restaurant with a loyal customer base is an asset you carry forward, not a blank slate you discard.
Gigolo is the lobby lounge, and its name is the joke that Vanderpump has been making for years about her dog. A 62-inch resin statue of Gigolo the dog anchors the room. The lounge seats 50 in a design described as sultry and refined. The signature drink is the Hush Hush. Vanderpump wines and classic cocktails fill the rest of the menu. Monday through Thursday it operates noon to 2 a.m. Friday through Sunday it opens at 10 a.m. and runs to 2 p.m. the following day.
The Bar sits in the center of the casino floor and is open 24 hours with live entertainment nightly. The 24-hour bar on the casino floor is not a novelty in Las Vegas, but the live entertainment programming differentiation is a detail that matters for a property trying to generate foot traffic from guests who are not primarily there to gamble.
Drai’s After Hours returns to its original home beneath the hotel. The late-night venue, which established itself as one of the Strip’s premier after-hours destinations in its original run, operates Thursday through Sunday from 1 to 6 a.m. Two rooms, EDM and hip-hop programming, 55 or more VIP booths, bottle service, and hookah. The Drai’s continuity is the other pragmatic decision that accompanied the rebrand: established nightlife venues with loyal clienteles are not rebuilt, they are inherited.
Soleia Beach
The rooftop is the property’s most significant physical differentiator from its Cromwell predecessor.
Soleia Beach occupies 65,000 square feet at 11 stories, with Strip views across the heart of the boulevard. Twenty-four luxury bungalows and cabanas, two main pools, six private pool areas, two full-service bars, and a poolside kitchen. The operation runs 10 a.m. to 5 p.m. daily.
A 65,000-square-foot rooftop at the mid-Strip corner of Las Vegas Boulevard and Flamingo Road, at a property that carries the full Caesars Entertainment infrastructure and Rewards program integration, is a meaningful hospitality asset. The Las Vegas rooftop pool market is competitive, but few properties can offer the specific combination of Strip-facing sightlines, Caesars loyalty integration, and the branded identity that the Vanderpump name carries to a specific guest demographic.
Group bookings for Soleia Beach run through Caesars Meetings, which means the rooftop is positioned not just as a leisure amenity but as an event and meeting venue in its own right.
What the Rebrand Actually Is
The Vanderpump Hotel is not the Cromwell with new curtains. The aesthetic language, the food and beverage program, the rooftop transformation, and the overall identity of the property represent a coherent repositioning that required genuine investment and creative direction.
The Cromwell’s challenge, throughout its existence as a boutique property, was that it occupied valuable real estate without a particularly compelling reason to choose it over larger properties with more amenities or boutique properties with stronger identities. The Vanderpump rebrand gives the property the identity it lacked.
Whether that identity translates into sustained commercial success depends on factors that a June opening cannot fully reveal: repeat guest behavior over time, the rooftop’s performance as a revenue center, the nightlife programming at Drai’s, and the degree to which Vanderpump’s fanbase actively chooses the property for their Las Vegas stays. The brand exists. The audience exists. The property now exists in the form the brand requires.
The question every Las Vegas hotel answers over time is whether what it offers is distinct enough to earn a return visit from the guests who found it on the first one. At the intersection of Las Vegas Boulevard and Flamingo Road, in a building that has now been reimagined with genuine care and a specific aesthetic point of view, The Vanderpump Hotel has given itself a real answer to bring to that question.
Key Takeaways
The Vanderpump Hotel opened June 11, 2026 at the former Cromwell Las Vegas, transforming a 188-room mid-Strip boutique property into a hotel built around Lisa Vanderpump’s “industrial romantic” design aesthetic. The property carries GIADA, the Giada De Laurentiis restaurant that predates the rebrand, alongside new additions including Gigolo lounge, a 24-hour casino floor bar with live entertainment, and Soleia Beach, a 65,000-square-foot rooftop with two pools and Strip views.
The Drai’s After Hours venue operates in its original home beneath the hotel. Caesars Rewards integration connects the property to the larger Caesars portfolio. The rebrand gives a property that struggled with identity a specific and coherent identity for the first time. The execution is there. What comes next is the occupancy data that tells whether the execution found its audience.
Sources:
– The Vanderpump Hotel Fact Sheet (Caesars): https://s202.q4cdn.com/508919455/files/doc_downloads/2026/10/The-Vanderpump-Hotel-Fact-Sheet.pdf
– Hospitality Design, Vanderpump Hotel: https://hospitalitydesign.com/news/the-vanderpump-hotel-las-vegas/176575
– Hospitality Net, Vanderpump Hotel opening May 2026: https://www.hospitalitynet.org/news/4131558
– Travel Pulse, Caesars Vanderpump Las Vegas Strip: https://www.travelpulse.com/news/hotels-and-resorts/caesars-to-open-new-vanderpump-hotel-on-las-vegas-strip
